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There are several factors that contribute to a successful blog. First and foremost, you should focus on a particular market or area of interest, e.g., sky diving. Your topics will derive from what you or other sky divers are interested in, e.g., how to sky dive, sky diving equipment, best locations to sky dive, etc. You want to establish the blog as a place to find good content, resources and an interactive community.
Once you setup your blog and post some initial content, you'll need to let sky divers know of your existence. Getting indexed in the major search engines is a start: Google, Yahoo & MSN. You should also read and comment on similar blogs, post in forums where your target readers hang out, and join some online communities. Additionally, submitting your site to blog directories is helpful along with exchanging links with other bloggers.
Overall, you want to create a content-rich site, targeted toward a select group of people. You then get on their radar screen by utilizing some of the traffic sources mentioned above. The most important thing to remember, however, is not to give up when you first start out. Creating a successful blog with a consistent flow of traffic takes time.
I hope this helps.
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