How can an ad campaign (tv, internet, billboard, radio) prompt you to go out and buy the product it promotes?

Answer 1

Best Answer - Chosen by Asker

First of all, it has to show me that the product is useful.
There're so many products out there that I could do without and are just ending up in landfills. I don't need a new camera when my 2 year old camera already works. I don't need a blanket with sleeves, there's such a thing as a sweater. I don't want to buy something unless the ad shows me that I am desperate for it.

Secondly, I like to see eco-friendly products. I have switched to Dawn dish soap after repeatedly seeing their ads about $1 being given to help animals. If I started seeing ads for environmentally friendly make-up or shampoo, I'd probably buy that too.

I also like to see the ad show how the product works if possible. For example, I just saw an ad for a foundation that adjusts it's shade to yours skin tone. I would like to know, to a basic sense at least, how that works. I wouldn't feel safe using it otherwise.

I guess lastly I want to know that the product will always be useful and is not a "right now" type thing. If its a new door, I want to know that in 20 years, it will still work. If it's a new coat, I want to know that it will still be warm in 5 years.

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I’d like to thank all of you for your insightful answers!

Answer 2

it doesnt really influence me at all

Answer 3

By something that you will remember. Like the Etrade with the talking babies or the beer commercials with the to light to haevy thing

Answer 4

show me how the product makes my life easier
show me how trendy it is

Answer 5

Good product, good price.

Answer 6

Normally a catchy jingle or a memorable scene will engrave who created the commercial in the viewer's head. For example, the V8 commercials are extremely well known for its "Could've had a V8" tagline, which the viewer might find at a supermarket and pick it over any other product which resembles it. A good, humorous commercial always captures consumers' attention, possibly even causing a chain reaction, and having them tell their friends about the commercial.

There is no specific way to capture a viewer's attention; you simply have to be creative and place yourself in their shoes - would this appeal to most people? Would this be funny?

Answer 7

I'm a sucker for any cute ad with either a very catchy song or a celebrity in it. Take the apple commercials for example. Every one is memorable and leaves a lasting impression on you.

Answer 8

It has to be something that people will remember, such as a catchy jingle or phrase, a funny skit, a celebrity endorsement, or even a signature mascot.

If a consumer was thinking of buying....I don't know, a box, and Company ABC's box was bland and simply had the words ABC on it, but Company XYZ's box was colourful and had a catchy jingle playing in the background, then which product do you think consumers would go for?...

Answer 9

I see the thing i actually do need/want. That ad has reminded me that 'i've got to get that done.'

Answer 10

Brand recognition. People are more comfortable buying a brand they've heard of.

Answer 11

Depends. Some catch tunes are catchy, while others you here to many times and are just plain annoying. Just because a song is stuck in your head doesn't mean you enjoy it. Personally, I look for good deals and if its
eatable = needs to look appetizing
clothing = needs to look good
and so on.
As for make up and hair products, I usually don't pay attention, unless I happen to be in need of that item.
Eg. I need some good Acne Treatment cream, and I see something on T.V. If it's not over-the-top-expensive, why not go out and try it?

Hope I helped =]

Answer 12

It can't. Advertising campaigns are aimed at uninformed sheep like yourself. I research almost everything i buy, and base my purchases on quality, price, manufacturing policies, and country/area of origin.

Answer 13

I don't care how many times I watch that Vince guy, I ain't gonna buy the "Slap Chop". Although the "you're gonna love my nuts" line kills me everytime. Seriously though, I don't take ads seriously. I mute the vast majority of them. If I want to buy something I'll make an informed decision.

Answer 14

Using important information. I get turned off by those cheap ads that focus on superficial parts of the product. Sounds gimicky.

However, sometimes you can only convince the consumer to like the product in hopes that they'll buy it later. In this case, I prefer simple, memborable commercials. An example, Bell. I understand that you as an asker are probably a market research so I hope I haven't insulted you with this example, but I feel Bell has succeed in their campaign. I remember a lot fo them. Same with Mac vs. PC.

Answer 15

If the product is promotted in an attractive way

Answer 16

Its all about branding and also tying a product with an emotion. All humans are really after are emotions. People want money not because of the things that it could buy, but the emotion that come along with the product. When we see something we want like a fast car or we see a sunny D commercial on tv, we want the emotion that come with these products. Were after excitement, we want our kids to yell "thanks mom"after every sip.

Answer 17

It's called Brand Recognition. An ads tagline or jingle gets stuck in your memory. Remember the Cambells Soup ads "Mmm! Good!. And the Maxwell House coffee ads" Good to the last drop!"

I work as a product demonstrator. The theory behind giving free samples is increasing sales, both immediate and future. I may be handing small cups of coffee in a grocery store, costing the company a few dollars but they get hundreds of dollars in sales out just one store.

Source(s):

Work in the industry.

Answer 18

Well first of all it must be some what humorous but yet witty...like the gecko lizard. If I didn't already have insurance I would rush out and buy some of his now wouldn't I....

Answer 19

Simple ; timing, demographic, absolute value(nothing better for the price) & saturation-you'll puke if you see the ad again. Buy it & shut 'em up! Heh Heh, last one only works for pop culture victims ie; 40% of the population.

Source(s):

Work for a 70 year young printing press.

Answer 20

In advertising there r essentially to main factors in reaching ur target audience via advertising...
1) Frequency (how many times an ad repeats).
2) Reach (essentially the amount of people an ad is said to have the "possibility" of reaching based on the subscribers/listeners in that given market or signal reach.

*The greatest is "frequency"... thatz wut hooks us n gets us talking about what we love to hate n vice verse lol
(ex. the number one song gets to be number one based on factors from album/cd/digital download sales, n adds to radio station regular rotation AND the "frequency" of how many times that song is played total on any given combination of stations. The effectiveness of each of these advertising options usually depends on a good combination of things working together.

But the goal is ALWAYS "repetition" . This establishes ur product and services best! Word of mouth is still the greatest advertising partner...summary: when u buy ad time: buy "air" package that gives the best combination of "frequency AND reach" but u have to choose between the two ALWAYS go for "frequency" (more repetition of ur add will get more people more often to buy what u sell/offer... (ex. McDonalds... "billions n billions served" rite?! (n we wonder y we ALL go there lol (n u thot is wuz the quality of the food) : )

Source(s):

Learned from a business mentor

Answer 21

It doesn't influence me to buy it, unless it's some kind of extraordinary product.

Answer 22

It would have to provide me with information about the product that I didn't previously know. And of course I would have to actually need or want it.

Luckily I'm not quite as influenced by ads as other people are. I don't watch TV.

Answer 23

hi how are you today my friend

Source(s):

[e-mail] wood like to see you there ok

Answer 24

A great example is mcdonalds or food commercials, they seem so tasty and u look back at it and it makes u want to eat it=)

Answer 25

thats a good question. i guess its because they make the commericals so convincing and so appealing you want to buy it

Answer 26

Something that you can remember, really. The canadian car chase tire commercials, the "I'm a Mac, and I'm a PC" commercials, even the freecreditreport.com commercials are all silly and memorable.
And, if it looks like it could work then why not (if it's not super expensive). I just bought the Neutragena Wave thing because it seems like it could work, and it was priced well.

Answer 27

Conditioning. Good advertising will draw on the memories you already have (ie. shapes, colors, sounds, even smells...) and, they hope, associate those memories with something new, ie. their product.

Additionally, advertising isn't always meant to make someone impulsively go out and buy the product, but effective conditioning will create a "top-of-the-mind" brand awareness when the consumer is looking for a product in a particular niche market.

Example: I may not impulsively go out and buy a Snuggie when I see the commercial, I might even laugh at it; but if, one day, I feel the need for my blanket to have arms in it, what's the first brand that will come to my mind once I've determined to make the purchase?

Source(s):

- Classical conditioning in basic psychology (Pavlov, etc.)
- 6 years experience in the advertising field.
http://www.graemejfriesen.com

Answer 28

because if i buy it ,the pretty woman on the cover will like me.

Source(s):

hasnt worked yet.

Answer 29

When I saw your question, one thing came to mind, how well did it (the ad) spark my interest?

Not so much the product as the originality, if it is a run-of-the-mill piece of boredom (shampoo, makeup), any and all repeat ads are a turn-off, especially the ones that always say, 'You have ten minutes to call' or simply at the end, 'Call now'. Those ads are just plain stupid because I've seen them for the last 20 years.

If I have not ignored the ad by now, I look for relevance, 'Is it a 'must have' or 'I'd like to have' ad?

Must have - BAH!
Like to have - Hmmm!

Being a 'Mr. Spock' shopper, as in 'logical', I suppose I'm hard to please with ads that try to work on my emotions, (I have very little), and I sure don't want to waste what little I have on material do-dads.

What DOES work?
Glad ya asked.

The last time I wanted something right-away, is when I saw an ad about an item that made sense, it was an item that I could use both at home and abroad, the price seemed 'with it', and it was not an ad that I had seen ten times a day, (if I had, I probably would NOT have ordered it).

Please do not have your ads make me think that they are 'fillers' for radio, TV, and newspaper spots, thrown in whenever possible to get a deal on advertising rates, for instance, advertising a weight-loss clinic right after a 'twinky' commercial.

Ur ya gittin' mah drift?
;-)

Source(s):

Author.

Answer 30

With Subliminal Advertising

Answer 31

For me advertisement has to be timely, that's all. I would never be influenced into buying anything unless I decided to beforehand. And I find that in my case, flyers and newspapers are most effective. Last time I bought a computer, I looked around in stores, store windows, newspaper adds. I then spotted a given computer that was on rebate compared to last month advertising. Having compared before, I knew it was a good deal and I bought it. It happened exactly the same when I bought my last car (long-term rental actually), I went around dealers, looked-up ads in the paper for a while. When I spotted one newspaper ad that outbid all the others, I went and got the deal done. I am currently looking for a HD tv set and I am in no hurry. I look them up in the stores, in the newspaper ads, in the flyers; that gives me a good idea of the price range. I'll commit when I come across an offer that will amount to the best deal I can get.
So why tv and radio advertising is not much help for me is that we usually get little or no information on prices.