Anonymous asked in Education & ReferenceHigher Education (University +) · 1 decade ago

marketing organisation for cement company?

what criteria would you consider in the design and development of marketing for a cement company

2 Answers

  • Anonymous
    1 decade ago
    Favorite Answer

    Well, first WHY do you need your new marketing structure (establish an image, increase customer base, increase repeat purchase, open new market....) once you know what you need, do your marketing analysis (SWOT / PEST or other) and align your goals, your SWOT, your resources and your actions

    This is a real nutshell. Any basic MKTG book will give you a step by step approach. try a book by P.Kotler.

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  • 1 decade ago

    I'm a graphic designer and I have worked with a lot of established and startup companies on their marketing materials. First, you want to make sure that you are dealing with someone that can design in the style that you want. If you are looking for something classic and they are best a high tech, it probably isn't a good fit. Make sure you see their portfolio before you start. You also want to make sure that they can work in your timeframe. Ask for layouts and revisions within 48 hours and make sure that you get unlimited revisions to the final layout that you choose. Good luck.

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