You really want to know? :) Don't know how much you sell your product for but... Get some cash and drop whatever marketing you are doing, newspapers, radio, and other crap and get into postcard direct marketing. Research about this type of marketing and quit wasting your time with other marketing methods. Concentrate on your town or city only (works extremely good in towns). Even if you don't get any response, the word of mouth will spread faster than fire and put your biz on the map. You need to find the customers that most likely are interested in your products or services. You need to go targeted. You need customers like: "parents (or women) with kids (certain age), maybe married, who make over (amount here) per year, and like to spend money, etc.". Targeted, targeted, targeted!
The customers are there begging for you to knock on their doors! Newspapers, radio, and other forms of advertising are too broad and a waste of money most of the time. It also depends on your product and message too but I just don't like them at all.
Get into postcard direct mailing. Spend some time on the design of the postcard. It has to be pretty, very attractive that possible customers will think twice before throwing it away (so pretty they stick it to the fridge for a while). Don't hurry. Be patient and do a good job. Buy 4x6, glossy front color with black & white back postcards and provide your own design. Don't use the postcard sites' designs; develop your own. Convey the benefits of your products, etc. on the back of your card. On the color front, play on emotions. Buy a picture of a cute kid or little girl crying and put a nice picture of your product next to him/her with a message that reads "She really wants it" or stuff like that. Something touchy to the heart. Women react to stuff like that. I don't know exactly about your product but it appears you can target businesses too, like daycares, not sure. You need to buy business leads for this.
There are a lot of postcard companies and consumer lead providers out there. Find the best price for quality. Keep the cost of them postcards as cheap as you can. For leads, I recommend... you find it. Post will lose credibility if I post it. You need consumer leads. Ask them to include "Or current resident" in them addresses so they are delivered to whoever lives there. That's what I do since I live in a small town (10,000) but you may not want to do that. Read the lead provider's website well. Read and see if they are trustworthy. Read their Faqs.
Spend some time researching this subject and on your postcard design (fire up your Photoshop) and I bet you'll see good results. I learned Photoshop doing my first postcard design. I didn't trust anybody to do what I wanted. A little mistake and there went a lot of money. I wanted to do it my way and it paid off immensely.
Well, try it to see if it works for you. Again, even if you don't get a single response, the word of mouth will spread faster than fire.
This is based on my own experience. Since I'm doing direct marketing, I have never looked back. My business would've been dead if it weren't for direct marketing. I love when I get phone calls like "Hi. I just received this postcard in the mail and..."
Hope that helps.
· 1 decade ago