Identify your Mission: e.g "Provides the best and the most complete services in tourism"
Slogan "Your happiness is our happiness"
- Your Strength (Keys to success): company experience, friendly caring staffs, excellent marketing...
- Your Weakness:
- Opportunities: your country is promoting tourism industry (spill-over effect)...
- Threat: growing global competition...
Your products and servces:
-Description: what products and servces you have
-Differentiation: why should customers buy yours, not your competitors'
-How much investment is needed
-What is the structure of ownership
-How much sales must be to make profits
Location and facility layout:
-Where the company is located and why (low living cost, good workers)
-How big is facility, how it should be designed
Supply Chain Management
-How to manage your partners (partnering hotels, buses, airplanes): make sure that they deliver excellent services as well (their mistakes can offend your customers --> harm your reputation)
Total Quality Control:
-How to supervise, measure, and ensure high+ consistent quality in services offered to clients (allow your customers to provide feedback, welcome their complaints to improve your business, build a corporate culture of high quality at every level, empower and rewards staffs to solve problems and improve quality)
-What are your targeted markets (by region, by demographics, by people's personalities, jobs, status, culture...)
-What are market needs and trends (what each market segment values eg. old people want more luxurious accommodation b/c they can afford it, what is the trend in each segment e.g sophisticated, experience seeking adults tend to choose a certain type of activities or destination)
-Market Growth: speculate the size of each segment in the next 5-10 yrs
-Who are they
-What are their strengths and weaknesses
-What makes you better than competitors (better technology, business process, networks of partners ...)
memory of my business courses