Anonymous
Anonymous asked in Business & FinanceCorporations · 1 decade ago

Anyone have a SWOT analysis for Starbucks?

Needed for a project.

Thanks.

3 Answers

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  • hmmm
    Lv 4
    1 decade ago
    Favorite Answer

    If you really don't want to do the analysis yourself, it has been done, you just have to pay $125.

    http://www.mindbranch.com/Starbucks-Corporation-SW...

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  • 1 decade ago

    Check your local public library to get more in depth information available in this Datamonitor Report.

    Strengths

    Strong brand equity lends a competitive edge

    Wide geographic presence

    Strong research and development

    capabilities ensure product quality

    Weaknesses

    Class-action lawsuits threaten brand image

    Heavy restructuring and store operating expenses impact profits

    Opportunities

    Strategic transformation initiatives in FY2009

    Launch of Starbucks VIA Ready Brew instant coffee Licensing Agreements

    Threats

    Consumer spending adversely impacted by global economic downturn

    Increased minimum wages in the US

    Increasing health consciousness among American consumers

    Source(s): Datamonitor Report - April 2009
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  • Anonymous
    1 decade ago

    You need to do your own homework.

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