Anyone have a SWOT analysis for Starbucks?
Needed for a project.
- hmmmLv 41 decade agoFavorite Answer
If you really don't want to do the analysis yourself, it has been done, you just have to pay $125.
- 1 decade ago
Check your local public library to get more in depth information available in this Datamonitor Report.
Strong brand equity lends a competitive edge
Wide geographic presence
Strong research and development
capabilities ensure product quality
Class-action lawsuits threaten brand image
Heavy restructuring and store operating expenses impact profits
Strategic transformation initiatives in FY2009
Launch of Starbucks VIA Ready Brew instant coffee Licensing Agreements
Consumer spending adversely impacted by global economic downturn
Increased minimum wages in the US
Increasing health consciousness among American consumersSource(s): Datamonitor Report - April 2009
- Anonymous1 decade ago
You need to do your own homework.