why did the IOC force Team Canada to change their Logo?

Answer 1

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Because you cant use an organization's logo. The Hockey canada logo is used by, you guessed it, hockey canada, the youth organization.

Answer 2

The Hockey Canada logo is the logo of a federation, and as such, the IOC deems this to be a commercial logo and is thus not permitted. They used the logo in the 1998, 2002, and 2006 Olympics. Other countries will, presumably, have to change their sweaters if any were in violation.

The Hockey Canada logo will continue to be permitted for use in any IIHF-run tournaments (WJC, World Championships, World Cup (whenever they hold it again)); the ban is for the Olympics only. As such, the IOC has, in effect, helped Hockey Canada create a one-off sweater that will be worn for Vancouver 2010 and likely not again.

Answer 3

^^ This answer is FALSE....Hockey Canada profits from the sales, NOT the IOC.

Matthew is right....they do not want Organizational emblems. It is part of the by-laws (and has been) but is just now being enforced. It is ticky tacky but it is what it is.

Answer 4

In essence the money. IOC wants to own the rights to all jerseys so they can make money on the sales.