How has Walmart innovated, in terms of making a big store selling items at a cheaper rate compared to convenie?

nce stores? Can someone explain to me the whole picture? Or atleast in better words than mine? What did they do that was innovative? What set Walmart apart from convenience stores?

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  • Anonymous
    9 years ago
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    The history of Wal-Mart is very colorful and inspiring to almost every retailer. In 1940s Sam Walton laid the foundation stone of Wal-Mart. It was the vision of Sam that changed the face of today’s retailing business. Wal-Mart as we all know is well known for competitive pricing, excellent customer support and proper business ethics at workplace.

    Similarly, history of Citigroup Inc. is also very rich and colorful. Citigroup Inc. is popularly known as Citi, which is a major financial service provider in America. It’s headquarter is in New York, NY. There is hardly any country or region where Citigroup is not available.

    The history of Citigroup tells us that this group was formed after one of the largest mergers by creating a $140 billion firm with assets of almost $700 billion in the world between Citicorp (major banking giant) and Travelers Group in 1998. As on today, Citigroup has become one of the largest financial services companies with over 200 million customers in more than 100 countries. As far as its revenue is concerned it also tops the list as on 2008.

    Both Wal-Mart and Citigroup are highly reputed groups in the world. In case of Wal-Mart the credit surely goes to one man Sam Walton, who changed the scene how businesses do business in the retailing world today. Earlier, traditionally wholesalers were the only people who were making a huge profit and customers were forced to pay extra money from their own pockets.

    But Wal-Mart decided to give benefits to its customers than to fill their own pockets. It was the business philosophy of Walton that allows him to earn profits on the basis of volumes than hiking prices unlike other retailers in those times. After graduating from University of Missouri in Columbia, Walton started his career with a renowned company called JC Penney. A very few people actually know Walton started his career with as low as $2 per month. And due to his uncommon vision and philosophy he became a common household name in America.

    Okay, so how does this relate to the Walmart Survey, well that’s simple, Walmart runs surveys to gather information from it’s customer to further improve it’s services. How else would Walmart get that information unless they ask their customers via a Walmart Survey.

    As a bonus the customer is often given an incentive to complete the survey and this site is dedicated to finding those incentives and publicizing them so you the customer can benefit.

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