why is it when you buy something it is allwas priced at 1.99 or 1.59?

why cant thay just say 2.00 or1.60 what are retailors doing try to make it sound less or what

2 Answers

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  • 9 years ago
    Favorite Answer

    You answered your own question. In many people's mind a price of $1.99 is much cheaper than $2, because it starts with a 1. There have been studies made and it affects about 40% of the population and that's good enough to make that deception worthwhile to a businessman.

  • Raysor
    Lv 7
    9 years ago

    What do you think? Do you think it is just for the fun of it??

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