I'll be honest, thongs do take a minute to get used to, but since I've started wearing them, thongs are my go-to.
The main reason is pantylines. Leggings are in, jeggings are in, clothes that are tight around the butt are in...
Most pieces of women's clothing are made of thinner material than men are used to, so even if you are wearing a loose dress, any movement at all will betray your granny panties to anyone who can see you.
Everyone wants a smooth experience when showing off their assets, but wearing a thong means you can get the commando look without actually going commando, which women find more reassuring and which is healthier for your lady parts.
Simple thongs are comfy. They get less comfy with lace and ribbons and dangly things attached to them.
And yeah, it makes you feel a little bit sexy. Or at least, more so than full coverage panties.