why did the Ford Edsel fail?

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  • 9 months ago
    Favorite Answer

    The marketing department failed to identify a narrow target market. Many of the features were seen as "desired" by market research. So they designed a car for every body and in the end built a car that appealed to no one.

  • 8 months ago

    many have identified why and given reasonable answers . On being it was named Edsel ( son of Ford) and therefore was not  an attractive  car name to drive or own. many companies rely on market research and this is where  projects fail if they get it wrong .Ford also got it wrong in Uk when it launched the mk4 Zephyr Zodiac range bases on large American style cars. A result of asking  people in Uk what they thought they  liked to own and not what they would BUY! Simply asking people what they would 'like' rather than willing to buy was a major mistake.  sales were poor .

  • 9 months ago

    The BIGGEST problem was a grille that was the strangest and ugliest thing anyone had ever seen.

    Turned potential buyers off instantly. 

  • 9 months ago

    It was just too different, buyers saw it as ugly just the same as if you tried to sell 1970s fashion in the 1960s, its a case of not understanding the target market, you have to sell what buyers want, you cant tell them what they want and expect them to agree

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  • 9 months ago

    Others are mostly right.  Also, dealers hated it, refused to promote, and there were a lot of warranty repairs due to poor design and assembly. Delays in delivery of new cars was not helping.

    Source(s): One auto mag writer said it looked like an Oldsmobile sucking a lemon.
  • CB
    Lv 7
    9 months ago

    There are swimming pools FULL of article and business studies written about this subject - find some gumption and dive in yourself.

  • 9 months ago

    It was ugly, even for the time, especially the grill. It also had some weird dash controls and gear shift buttons that people hated.

  • 9 months ago

    It was poorly made and ugly.

  • Anonymous
    9 months ago

    It was named after Henry Ford's son and should have been something special, instead it was an idious, lumbering beast that no one wanted to buy. Why waste your money on that when you could spend it on a Ford Thunderbird? 

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