why did the Ford Edsel fail?
- Old Man DirtLv 71 month agoFavorite Answer
The marketing department failed to identify a narrow target market. Many of the features were seen as "desired" by market research. So they designed a car for every body and in the end built a car that appealed to no one.
- hornchurchmaleLv 71 month ago
many have identified why and given reasonable answers . On being it was named Edsel ( son of Ford) and therefore was not an attractive car name to drive or own. many companies rely on market research and this is where projects fail if they get it wrong .Ford also got it wrong in Uk when it launched the mk4 Zephyr Zodiac range bases on large American style cars. A result of asking people in Uk what they thought they liked to own and not what they would BUY! Simply asking people what they would 'like' rather than willing to buy was a major mistake. sales were poor .
- Trump 2020Lv 71 month ago
The BIGGEST problem was a grille that was the strangest and ugliest thing anyone had ever seen.
Turned potential buyers off instantly.
- the illuminatiLv 41 month ago
It was just too different, buyers saw it as ugly just the same as if you tried to sell 1970s fashion in the 1960s, its a case of not understanding the target market, you have to sell what buyers want, you cant tell them what they want and expect them to agree
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- StarryskyLv 71 month ago
Others are mostly right. Also, dealers hated it, refused to promote, and there were a lot of warranty repairs due to poor design and assembly. Delays in delivery of new cars was not helping.Source(s): One auto mag writer said it looked like an Oldsmobile sucking a lemon.
- CBLv 71 month ago
There are swimming pools FULL of article and business studies written about this subject - find some gumption and dive in yourself.
- AlCaponeLv 71 month ago
It was ugly, even for the time, especially the grill. It also had some weird dash controls and gear shift buttons that people hated.
- GrundoonLv 71 month ago
It was poorly made and ugly.
- Anonymous1 month ago
It was named after Henry Ford's son and should have been something special, instead it was an idious, lumbering beast that no one wanted to buy. Why waste your money on that when you could spend it on a Ford Thunderbird?