Why is finding and implementing the right pricing strategy critical to a company's success?
- David B.Lv 72 months ago
Because it is often a delicate balancing act between pricing that positions a product competitively with other similar products. The pricing needs to be profitable enough to provide the money not only to cover operating costs to continue to produce a product but enough left over for growth. Growth most often leads to a reduction of production costs making the companies' products a competetive advantage.