A brand and an event that generates consumer spending?

Select a brand with which you are familiar and discuss 3 strategic marketing actions that it could take to associate itself with an event that generates consumer spending based on situational influences. 

Any ideas? *Not the Superbowl*

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  • 3 weeks ago

    wrigley gum - us baseball banned spitting. online advertising to chew and swallow, team with doctor group saying its ok to swallow chewing gum. have a fun advertising campaign of other gum uses like bat wrapping or mitt repair. Have a competition on facebook which team can make the largest mound with their used wrigley chewing gum

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